SaaS companies and technology vendors are the primary buyers of compliance automation tools. SOC 2 Type II is the baseline requirement for selling to enterprise customers. ISO 27001 opens international markets. GDPR applies if serving EU customers. Most SaaS companies start with SOC 2, then add ISO 27001 and HIPAA as they move upmarket. The compliance journey typically begins when a startup closes its first enterprise deal and receives a security questionnaire. Cloud-native architecture makes automated evidence collection straightforward.