Any SaaS company, cloud service provider, or data processor selling to other businesses. If your customers ask for proof that you handle their data securely, SOC 2 is almost always the first framework they request. Particularly common for B2B SaaS companies pursuing enterprise sales, fintech startups, and managed service providers.
SOC 2 is an auditing standard developed by the AICPA (American Institute of Certified Public Accountants) that evaluates how a company protects customer data. It's the most commonly requested security credential in B2B software. If you sell SaaS to other businesses, especially mid-market or enterprise buyers, someone will ask for your SOC 2 report within the first few sales cycles.
Unlike ISO 27001, SOC 2 isn't a certification. It's an attestation report written by a licensed CPA firm that gives an opinion on whether your security controls are designed properly (Type 1) or actually working over time (Type 2). The distinction matters: you don't "pass" or "fail" SOC 2. You get a report with the auditor's opinion, and your customers read it to decide if they trust your controls.
SOC 2 is built around five categories called Trust Services Criteria (TSC):
Only Security is mandatory. Most companies start with Security alone or Security plus Availability, then add criteria in later audit cycles as customers request them.
This is one of the most common questions, and the answer is straightforward.
Type 1 looks at your controls at a single point in time. The auditor checks whether your policies and systems are designed correctly on the day of the audit. It's faster (typically 2-4 weeks of auditor time) and cheaper. Think of it as a snapshot.
Type 2 evaluates whether those controls actually worked over a period, usually 3 to 12 months. The auditor samples evidence throughout that window. Did your access reviews actually happen quarterly? Were security alerts actually investigated? This is what enterprise buyers want to see.
Most companies get a Type 1 first to unblock sales deals quickly, then transition to Type 2 for the next audit cycle. Some skip straight to Type 2 if they already have mature controls. A Type 1 report will satisfy some prospects, but increasingly, procurement teams at larger companies won't accept anything less than a Type 2 with a 6-month or longer observation window.
Here's what actually happens, step by step:
Total timeline from kickoff to report in hand: 3-6 months for a first-time Type 1, or 6-12 months if you're going straight to Type 2 with a new observation window.
First-year SOC 2 costs typically land between $20,000 and $60,000 depending on your company size and complexity.
Breaking that down:
Renewal years are cheaper since the heavy lifting (policy creation, initial remediation) is done. Budget $15,000-$35,000 annually for ongoing Type 2 reports.
The reason compliance automation platforms exist is that SOC 2 evidence collection is tedious. An auditor might request screenshots of your AWS IAM configuration, proof that background checks were completed, evidence that your incident response plan was tested, and 50 other artifacts.
Tools like Vanta, Drata, and Secureframe connect to your cloud infrastructure, HR systems, and identity providers to pull this evidence automatically. They also provide policy templates, track control status in real time, and flag gaps before your auditor finds them. All 17 tools in our database support SOC 2.
The ROI is real: companies using automation platforms typically cut audit prep time by 50-70% and reduce the back-and-forth with auditors significantly. For a 50-person startup, that might save 200+ hours of engineering and security team time.
Starting too late. Sales tells you a prospect needs your SOC 2 report in 6 weeks. That's not happening for a first-time audit. Start the process before you need the report, ideally 4-6 months ahead of when you expect enterprise sales conversations.
Scoping too broadly. Including every system in your environment makes the audit longer and more expensive. If your marketing website doesn't touch customer data, it probably doesn't need to be in scope.
Treating it as a one-time project. SOC 2 Type 2 requires continuous evidence. If you ace the audit in March and then stop doing quarterly access reviews, your next audit will surface exceptions. The controls need to actually run year-round.
Ignoring the readiness gap. Going straight into an audit without a readiness assessment is like taking a test you haven't studied for. You'll burn audit fees on an engagement that surfaces problems you could have fixed beforehand.
Not reading your own report. Your SOC 2 report will list any exceptions the auditor found. Prospects read these carefully. If your report has 12 exceptions and your competitor's has zero, that matters in a deal. Review your own report and fix recurring issues before the next cycle.
| Platform | Starting Price | Best For | G2 Rating |
|---|---|---|---|
| Vanta | ~$10,000/yr | Compliance automation | 4.6 |
| Drata | ~$7,500/yr | Compliance automation | 4.8 |
| Secureframe | ~$7,500/yr | Compliance automation | 4.7 |
| Sprinto | ~$6,000/yr | Compliance automation | 4.8 |
| Thoropass | ~$8,700/yr | Compliance automation | 4.7 |
| Hyperproof | ~$12,000/yr | GRC platform | 4.5 |
| AuditBoard (Optro) | ~$30,000/yr | Audit management | 4.6 |
| Strike Graph | ~$9,000/yr | Compliance automation | 4.7 |
| Anecdotes | ~$20,000/yr | GRC platform | 4.8 |
| Tugboat Logic (OneTrust) | Contact sales | Compliance automation | 4.5 |
| Scytale | ~$7,500/yr | Compliance automation | 4.8 |
| Comp AI | ~$2,388/yr | Compliance automation | 4.7 |
| Scrut Automation | ~$15,000/yr | GRC platform | 4.9 |
| Oneleet | ~$12,000/yr | Mixed | 4.9 |
| Cypago | ~$60,000/yr | GRC platform | 4.5 |
| Apptega | ~$9,950/yr | GRC platform | 4.8 |
| Ostendio | ~$2,994/yr | GRC platform | 4.8 |